DIGITAL PRODUCTS
Digital Products
Capabilities to build your brand!
We connect your business with the premium networks and technologies that put your ads in front of the audiences you need to reach.
- Access to 1 trillion+ impressions per month
- Reach more than 90% of the consumers in your local areas of choice
- Programmatic buying provides access to premium sites, apps and targeting without hefty commitments.
- Video ads are 100% in-stream (on desktop) and non-skippable
Ad Placement within Premium Content Environments
Capture Audiences Viewing Premium Content
Feature Your Ads Across All Connected Devices and amongst an expansive Number of Publishers and Platforms
Digital Advertising
OTT – Over the Top TV:
Over the top advertising refers to over the top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few.
CTV – Connected TV Devices:
Connected TV advertising is a form of video advertising that reaches multiple platforms – TVs, computers, tablets and mobile devices. Viewers can access this content through apps. Devices with these capabilities include video game consoles and set-top boxes like Roku.
Add-on for CTV ONLY (Zip Code TV): New video tactic videos 15 sec or less. Targets zip codes only.
Zip Code TV:
With the new tactic Zip Code TV advertisers are able to target campaigns using VIVA Marketings ZIP Code Streaming Tactic, based on U.S. Census demographic information and Automatic Content Recognition (ACR) TV viewing data, to identify and target the most relevant ZIP codes out of 41,000+ throughout the U.S. Campaign performance is improved by optimizing campaigns to the ZIP codes that index most highly to their desired audiences, based on demographic, viewing habits, conversion activity, and other factors.
SEM (Search Engine Marketing)
With S.E.M you can create and promote your product or services quickly and simply.
Native Display
Native Display is ad placement that is native or natural to its context. Marketers today rely on native advertising more and more because it builds trust and drive engagement better than traditional display because they tend to have an editorial look and feel, with a softer approach than other ads such as banner adds.
Targeted Display
Engaging new customers by showing them ads that resonate with the content they are already consuming.
Contextual Targeting: Looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content at that exact moment in time.
Retargeting
Search Retargeting: Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Site Retargeting: Site Retargeting targets users who have already searched your site while they are visiting other sites across the web.
Social Media
We Curate Content
We Create Content
We Post Content
We Manage Social Media Ad Buys
Web Design
We tap into the mind of your target customer, marrying behaviors analytics and functionality to make your digital space engaging, interactive and primed to convert. There’s strategy behind every pixel. We can create, build, and maintain your website.
GEO Fencing
Target customers who attend specific events within a specific timeframe; or target specific audiences that are in a targeted GEO-Fenced location or have recently been in that location.
Audio
Our audio advertising gives you access to today’s most relevant publishers—including Spotify—so you can serve your audio creative to desired audiences at maximum scale.
Social Media Management
Content Creation:
Content creation is not just writing or recording content, but also planning, researching, editing, and optimizing it.
Content Curation:
Content curation can help you build trust, authority, and engagement with your followers, as well as save time and resources.
Video: Pre-Roll or Mid-Stream
Clickable – Non-Skippable – In-stream
Video Pre-roll ads provide a level of visual and narrative richness that similar to television, while offering all the advantages of digital including mass reach and advanced targeting and tracking capabilities.
Targeted ads shown before the streaming of short-form digital videos on desktop tablet or mobile device.
It could be a great sports highlight, movie review or cute puppy video.
VIVA Digital Marketing and Consulting specializes in digital marketing and digital advertising helping businesses grow with the best tactics and strategies, targeting any specific demographics. For all business types.
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